Goliath Communications Case Study
Strategic Communications Consulting: Delivering Comprehensive Digital Solutions
Practice Overview
Role: Independent Communications Consultant & Digital Marketing Strategist
Service Areas: Crisis Communication, Digital Marketing, Public Relations Consulting, Social Listening & Analytics, Social Media Strategy, Website Management
Approach: Integrated communications solutions leveraging deep industry expertise and proven methodologies
Client Base: Diverse portfolio spanning multiple industries and organizational sizes
Challenge: Provide comprehensive communications solutions across crisis management, digital marketing, public relations, and social media strategy for diverse client portfolio while leveraging expertise from education, agency, and corporate environments.
Approach: Integrate proven methodologies from previous roles to deliver customized solutions including PPC/SEO optimization, strategic social media management across all major platforms, comprehensive content creation, team leadership and development, and technical website management with compliance oversight.
Achievements: Successfully manage search marketing investments for optimal ROI, execute sophisticated lead generation campaigns, develop multi-platform social media strategies driving measurable engagement growth, produce high-impact communication assets, and lead high-performing marketing teams.
Results: Consistently deliver measurable business outcomes including improved search performance, qualified lead generation, significant social media engagement increases, successful media placements, and enhanced operational efficiency through process innovation and team development.