Previous Work

Logo of Alief Independent School District featuring a green background and a profile silhouette of a child's face in white.
Logo for TruePoint Communications on a blue gradient background.
University of Houston logo with red and white UH initials above the text 'University of Houston' in red and gray.
Goliath Communications logo with stylized overlapping G and C in blue, and the company name in black text.

Communications and Public Relations Liaison
The comprehensive communication overhaul transformed how Alief ISD connected with its community. By establishing professional standards, building team capacity, and leveraging digital platforms effectively, the district achieved unprecedented engagement levels and improved public perception.

The systems and processes established continue to serve the district's communication needs, demonstrating the lasting value of strategic communication infrastructure long after leaving this role.

Senior Account Executive
The comprehensive approach to client management and strategic communication delivered measurable results across all client accounts. By combining strategic thinking with operational excellence, I consistently exceeded client expectations while contributing to agency growth and efficiency.

The standardized processes and training materials created during this role continue to benefit the agency's operations, demonstrating the lasting value of systematic approach to client service excellence.

Digital Content Strategist
This 8-month digital transformation project delivered immediate improvements while establishing a foundation for sustained growth in alumni engagement and donor relationships. The strategic frameworks developed for content creation, analytics, and team training continued to drive results long after project completion.

By combining user-centered research with technical excellence and strategic marketing, the project proved that comprehensive digital transformation can strengthen institutional relationships while successfully navigating complex compliance and accessibility challenges.

Sr. Director, External Communications
My consulting practice combines strategic thinking with tactical execution, drawing from extensive experience across educational institutions, PR agencies, and digital marketing environments. Each client engagement begins with thorough analysis of current state, competitive landscape, and organizational objectives, followed by development of customized solutions that leverage proven methodologies while addressing unique challenges.

This ensures all communication channels work synergistically to achieve business objectives, whether launching new products, managing reputation challenges, or building long-term brand equity. Clients benefit from both strategic guidance and hands-on implementation support, with flexible engagement models that scale to organizational needs and budget parameters.