Alief ISD Case Study
Project Overview
Role: Communications & Media Relations Specialist
Organization: Alief Independent School District
Challenge: Modernize and streamline communication across 47 campuses while building stronger community relationships and media presence
Timeline: 2017-2021
Challenge: Modernize and streamline communication across 47 campuses while building stronger community relationships and establishing consistent, professional messaging for tens of thousands of students, families, and staff.
Approach: Developed comprehensive communication infrastructure by establishing a 52-member PR team across all campuses, centralizing management of 90+ social media accounts, and creating award-winning multimedia content while implementing systematic workflows for district-wide coordination.
Achievements: Successfully managed 30 campus websites, supervised 52 PR team members, centralized 90+ social media accounts achieving over 1 million impressions, and created award-winning video productions, photography, and graphics.
Results: Increased social media presence by 125%, established sustainable communication processes that continue to serve the district, and transformed how Alief ISD connects with its community through professional standards and strategic messaging.
