True Point Communications Case Study

Role: Senior Account Executive
Organization: True Point Communications
Challenge: Develop and execute comprehensive PR strategies for diverse client portfolio while managing complex account operations and delivering measurable results
Scope: Multi-industry client portfolio including business, healthcare, lifestyle, consumer, and community sectors
Timeline: 2021-2022

Challenge: Develop and execute comprehensive PR strategies for diverse client portfolio across business, healthcare, lifestyle, and consumer sectors while managing complex account operations and delivering measurable media placements.

Approach: Created tailored strategies for each industry, built extensive media relationships across national, local, and trade publications, developed standardized processes for quality control, and provided real-time social media management and crisis communication support.

Achievements: Consistently secured high-quality media placements across multiple industries, managed complex multi-client operations including budgets and vendor relationships, created award-winning content following AP style guidelines, and developed scalable training materials and processes.

Results: Delivered measurable outcomes for all client accounts while contributing to agency growth through operational excellence, established long-term media relationships that generated ongoing value, and created systematic approaches that improved agency-wide efficiency.